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MarkFilling started as an internal MVP that validated Square's core trademark-protection workflow, covering prior-art search, classification, filing, and surveillance. A technical-functional audit, commissioned via Innovix Consulting, mapped what a Phase 2 public launch would actually require, including self-service onboarding, account management, and a clear admin/user split that didn't exist yet.
Phase 2 turned that audit into two wireframe iterations. V1 defined the primary flows, including sign-in, registration, the procedures dashboard, and the trademark filing wizard. V2 built a more complete, role-differentiated structure with a separate admin experience, plus account settings and onboarding rounded out for a public product.
Context
MarkFilling is a web portal built for Square to digitize core trademark-protection processes, including prior-art search, classification, filing, and surveillance. An internal MVP validated the core workflow in Phase 1.
Problem
A technical-functional audit, commissioned by Square via Innovix Consulting, mapped what Phase 2 needed to turn that internal MVP into a public B2B SaaS product, including self-service registration, a role-differentiated account area, and the supporting flows a purely internal tool never required. Working through Innovix Consulting, I used the technical-functional analysis as the starting point for the wireframing phase.
Wireframing from V1 to V2
I designed the project's wireframes across two iterations. V1 defined the primary flows, including sign-in and registration, a procedures dashboard, and the multi-step wizard for creating a trademark procedure. V2 evolved that foundation into a more complete, role-differentiated structure, separating the admin experience from the user's, and rounding out account settings, onboarding, and the public-facing pages.
