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Revision is a company that focuses on the architecture and re-design of public and private structures to optimize them for functionality. The branding project was developed with a smart and friendly communication strategy aligned with market needs.
The brand aims to convey a holistic vision, emphasizing the reinterpretation and re-purposing of spaces. Its philosophy is built on the fusion of technology and ingenuity to create optimized design, prioritizing efficient use of existing structures over new creation.
Brand philosophy & Communication
The Revision brand communicates a philosophy of optimized design. By leveraging technology and ingenuity, it seeks to transform spaces and offer alternative, innovative solutions. This approach is reflected in the brand's identity, which is built on principles of functionality and a forward-thinking perspective on space utilization.
Logo Concept & Geometric storytelling
The logo's geometric forms, a circle and two rectangles, are key to its communication. The circle symbolizes a holistic vision and continuity, conveying a sense of security and centrality. The rectangles, however, lose their neutral character to become the protagonists of the narrative, dividing the circle's vision to represent the brand's core concepts of reinterpretation and alternative perspectives for public and private spaces.
