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The Masadorada brand reveals the essence of a place that goes beyond simple dough production, offering a complete experience that embraces both its retail shop and restaurant. It's a meeting point for tradition and innovation, blending B2C direct sales with the B2B market.
The company is inspired by the authenticity of Italian culinary traditions, driven by a constant pursuit of perfection. Its mission is to offer products that not only satisfy the palate but also tell stories of their territory and craftsmanship.
The brand mark, a fusion of elements
The brand mark is the result of a conceptual fusion of three elements: the letter "M," wheat grains, and a cornucopia. The logo's dynamic composition, utilizing different dimensions, communicates the variety of doughs used, while the cornucopia highlights the richness of the ingredients. This intentional design choice ensures visual clarity and brand recognition, protecting the visual identity across all applications.
Visual identity
The visual language of Masadorada is defined by a strategic color palette that reflects the brand's core values and personality. This carefully curated palette communicates emotion and establishes a recognizable identity. The creative process was guided by a mood board, a visual collage that captured the essence of the project, transforming abstract concepts into a tangible, professional, and cohesive brand experience that serves as a beacon for the design journey.
